Acquiring Customers and Retaining Them – Getting with the Loyalty Card Program
Acquiring Customers and Retaining Them – Getting with the Loyalty Card Program
By Carol Bartelt
Acquiring customers and retaining them…that s a merchant s goal. The battle to keep them is fierce. The winners are those who create and maintain a competitive advantage in the minds of their customers. A Loyalty Card Program is one powerful way to get your customers to prefer your business over someone else s.
Industry statistics on the use of Loyalty Card Programs reveal the following:
-Consumer Spending is 46% higher in companies that offer Loyalty Card Programs.
-Companies can increase revenues by nearly 50% by retaining only 5% of their customers.
-Loyalty Cards reward your best customers (repeat clients).
-Loyalty Cards are instant advertising in your wallet.
In addition, Loyalty Cards:
-Increase the average purchase and frequency of visits by more than 25%.
-Track Purchase Behavior.
-Offer special promotions in partnership with vendors.
-Substantially minimize fraud.
-Measure program results.
-Up-sell customers to more profitable products.
Loyalty Card Programs are an effective and simple way to analyze a customer s shopping behavior for mutual advantage. By tracking individual buying patterns, you will be able to predict future customer behavior and develop promotions that will differentiate your service, build loyalty and retain customers.
Remember, it costs up to 10 times more to lure and win over a new customer than it does to retain one! Think about what a Loyalty Card Program could do for your business.
For more information contact Debit Design Technologies at (888) 303-3248 or via e-mail at sales@debitdesign.com. To read more, go to www.debitdesign.com.
Acquiring Customers and Retaining Them:
Getting with the Loyalty Card Program
By Carol Bartelt, Director, Corporate Communications
Carol Bartelt has been prominently recognized for her work in the gift & loyalty card industry for more than ten years by doing consumer and merchant education, corporate marketing, communications and consulting work for Fortune 500 Companies. http://www.debitdesign.com
Article Source: http://EzineArticles.com/?expert=Carol_Bartelt
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